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4 Spoiler-Free Thoughts on That Spoiler-Free ‘Avengers: Endgame’ Trailer

We didn’t see that coming.

Marvel Studios dropped a poster and second trailer for Avengers: Endgame on Wednesday morning; dialing the hype machine up to 22 for fans still floating on air following Captain Marvel’s mid-credits tease. The blockbuster (and it will be) arrives in theaters April 26, and while the gap between Captain Marvel and Endgame is just a little more than a month, the wait feels eternal.

Surely, those of us at Now Playing Podcast and Marvelicious Toys are not the only fans have spent much of the day speculating about the plot while rewatching the trailer at every opportunity. For those trying to avoid speculation and spoilers, this is a safe space. Instead, we offer just a few quick thoughts on our current state of mind.

1. Marvel, You Spoil Us

The truth is, we didn’t need an Avengers: Endgame trailer this morning. We really don’t need any more trailers at all. April 26 is burned into our brains and the first trailer, combined with the Super Bowl spot footage, combined with the aforementioned Captain Marvel tease, is good enough. The Endgame hype machine rises above traditional marketing strategies in the sense that we don’t need new footage to tide us over.  Our collective thirst for what comes next started with the “snap” (or the “decimation” as it’s referred to online) and all we want is for April 26 to get here.

2. Marvel, You’re Not Spoiling Us

There’s nothing that today’s Endgame trailer could do to increase our hype, and that’s fine, because the trailer shows us nothing. Yes, there are scenes that offer a glimpse of a post-snap world and we see what’s left of the Avengers rally in the end for a space adventure of some sort, but this is generally a spoiler-free trailer. Just like the early Avengers: Infinity War trailer, it relies heavily on callbacks to remind you of how much Marvel has accomplished in 10-plus years. If this is the final trailer before Endgame, we’re going in with no clue what’s going to happen. Score one for Marvel marketing. 

3. These 6 a.m. Trailers Need to Stop

Waking up to a brand spanking new Avengers: Endgame trailer should be a nice way to start your day, and it is. An early morning trailer launch ensures that everybody will be posting about it first thing and then talking about it with their co-workers the rest of the day. But lordy, it is a productivity murderer. Once that trailer hit this morning, it pretty much ruined the rest of the day because all that matters now is Endgame. Yes, that means we’re falling right in line with Marvel’s marketing plan and we’re pawns in their little game and blah, blah, blah, “insert your cynicism here.” The point is, we’d get a lot more done if this trailer had dropped at 9 p.m. last night, or maybe not at all?  

4. Those 3-Hour Runtime Rumors Are Looking Right, and We Don’t Care

You’ve likely read the snippets online about Endgame running three hours, which would make it the longest movie in the Marvel Cinematic Universe. Too long? Not really. We’re talking, what, 30 minutes longer than Infinity War? That’s nothing. Clearly, the varying hairstyles amongst a couple characters in the trailer hint at a film that’s going to take its time getting to its resolution. That’s fine. It’s what we came for. You might have also read online rumors about an intermission? That’s fine too. We’ll treat it like a hockey game. Hell, throw in an overture at the beginning. It’s an event, after all.

Avengers: Endgame hits theaters April 26. Now, continue your conversation about Hawkeye’s haircut.

March 14, 2019 - Posted by Jason Latham | News